Here are some quotes from the Wall Street Journal.
The industry “is coming to recognize this as a crisis,” says Tom Gallagher, CEO of Dairy Management Inc., a farmer-funded trade group that promotes milk products. “We cannot simply assume that we will always have a market”
Per-capita U.S. milk consumption, which peaked around World War II, has fallen almost 30% since 1975, even as sales of yogurt, cheese and other dairy products have risen, according to U.S. Department of Agriculture statistics
The dairy industry is also retooling its marketing to tout the authenticity of cow’s milk and to deride fast-growing alternatives almond milk as “imitation milk.”
So far this year, sales volume at U.S. food retailers for all types of liquid milk, including nondairy varieties, has fallen 2.9% from a year earlier, and total dollar sales have slipped 2.2%, according to Chicago-based market-research firm SymphonyIRI Group Inc. Sales volume for the biggest milk category—skim and low-fat milk—has dropped 4%.