Got Milk has now gone , with all those “funny milk moustaches”, replace dwith “Milk Life”
‘The Milk Processor Education Program is moving on from its nearly 20-year national ad slogan “Got Milk?” to a new campaign called “Milk Life,” which aims to highlight milk’s nutritional benefits.
The reason? Julia Kadison, interim CEO of MilkPEP, says the $50 million campaign aims to get the attention of consumers again.
“The milk industry has had a tough bill over the last few years. Consumers seem to be forgetting about milk,” Kadison said. “They needed to be educated or reminded of the nutritional value of milk.”
With the aid of innovative and highly sensitive testing, Spanish-Moroccan scientists determined that there could be up to 20 painkillers, antibiotics, and growth hormones in a single glass of milk. The researchers say that the traces are so small that consumers need not worry about adverse effects, so we’ll just have to take their word for it, it seems.
The scientists analyzed 20 samples of milk—cow’s, goat’s, and human—bought in Spain and Morocco, and found a chemical cocktail of ingredients added to the animal’s diet prior to milking or contamination through feed or on the farm. Some of the contaminants found in trace amounts include triclosan (an anti-fungal), 17-beta-estradiol (a sex hormone), and florfenicol (an antibiotic).
It’s worth noting that the image provided by the University of Jaen lists the anti-inflammatory drug diclofenac twice in error. Their findings were published in the Journal of Agricultural and Food Chemistry.
While all types of milk tested contained chemicals cow’s milk was most contaminated. This is not surprising, seeing as cows are routinely given antibiotics, growth hormones, and fed questionable GMO feed. Unfortunately, you will probably be picking up some of these chemicals each time you purchase milk from big-time and conventional supermarkets.